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person:"Walsh, Gianfranco"
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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
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Marktsegmentierung
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Cluster analysis
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Deutschland
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Dienstleistungssektor
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Walsh, Gianfranco
Dolnicar, Sara
25
Dibb, Sally
13
Vayanos, Dimitri
12
Bauer, Hans H.
11
Gromb, Denis
11
Occhino, Filippo
11
Rundle-Thiele, Sharyn
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
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Kehoe, Patrick J.
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Leisch, Friedrich
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Bergemann, Dirk
9
Rogers, John H.
9
Tkaczynski, Aaron
9
Bruwer, Johan
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Caporale, Guglielmo Maria
8
Grün, Bettina
8
Nijkamp, Peter
8
Pepels, Werner
8
Simkin, Lyndon
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Weill, Pierre-Olivier
8
Cespa, Giovanni
7
DeSarbo, Wayne S.
7
Morris, Stephen
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Spann, Martin
7
Bekaert, Geert
6
Chawla, Deepak
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Degryse, Hans
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Edmond, Chris
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Engel, Charles
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Gadenne, Lucie
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Girardi, Alessandro
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Grigolon, Laura
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Harvey, Campbell R.
6
Kesting, Tobias
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European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : ZFP ; journal of research and management
1
Reputation Management
1
The journal of services marketing
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ECONIS (ZBW)
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1
A segmentation of adolescent online users and shoppers
Hill, William W.
;
Beatty, Shraron E.
;
Walsh, Gianfranco
- In:
The journal of services marketing
27
(
2013
)
5
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010127942
Saved in:
2
Customer-based corporate reputation : introducing a new segmentation criterion
Walsh, Gianfranco
;
Beatty, Sharon E.
;
Holloway, Betsy Bugg
- In:
Reputation Management
,
(pp. 151-161)
.
2011
Persistent link: https://www.econbiz.de/10009271984
Saved in:
3
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
Saved in:
4
Kundenzufriedenheit und Kundenbindung als Grundlage der Zielgruppenbildung im Dienstleistungssektor
Walsh, Gianfranco
;
Niermann, Stefan
;
Klee, Alexander
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10003701317
Saved in:
5
Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 223-235
Persistent link: https://www.econbiz.de/10001655213
Saved in:
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