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~subject:"Marketing management"
~subject:"semiotics"
~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
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Positioning in political marketing : how semiotic analysis adds value to traditional survey approaches
Baines, Paul
;
Crawford, Ian
;
O'Shaughnessy, Nicholas Jackson
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 172-200
Persistent link: https://www.econbiz.de/10010338659
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