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~subject:"Luxusgüter"
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Search: subject_exact:"Semiotik"
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Luxusgüter
Semiotik
318
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39
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Veg-Sala, Nathalie
4
Roux, Elyette
2
Anido Freire, N.
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Cervellon, Marie-Cecile
1
Geerts, Angy
1
Haase, Janina
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Hennigs, Nadine
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Global journal of business research : GJBR
1
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1
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ECONIS (ZBW)
8
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1
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
2
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
3
Access to the luxury brand myth in pop-up stores : a netnographic and semiotic analysis
Lassus, Christel de
;
Anido Freire, N.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10010233539
Saved in:
4
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Saved in:
5
The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
Saved in:
6
Conspicuous conservation : using semiotics to understand sustainable luxury
Cervellon, Marie-Cecile
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
5
,
pp. 695-717
Persistent link: https://www.econbiz.de/10010197003
Saved in:
7
What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Oswald, Laura R.
- In:
Marketing management : a cultural perspective
,
(pp. 130-144)
.
2012
Persistent link: https://www.econbiz.de/10009507172
Saved in:
8
Evidence on internet communication management strategies for luxury brands
Geerts, Angy
;
Veg-Sala, Nathalie
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 81-94
Persistent link: https://www.econbiz.de/10009012682
Saved in:
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