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Marketing management : a cultural perspective
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Tourismus 2020+ interdisziplinär : Herausforderungen für Wirtschaft, Umwelt und Gesellschaft
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ECONIS (ZBW)
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Chinese wisdom, world quality : a visual semiotic analysis of China's "Zou Xiang Shi Jie" (Going Global)
Cordeiro, Cheryl Marie
- In:
Multinational enterprise management strategies in …
,
(pp. 237-259)
.
2016
Persistent link: https://www.econbiz.de/10011500396
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China's Chairman Mao : a visual analysis of Hunan Province online destination image
Hunter, William Cannon
- In:
Tourism management : research, policies, practice
34
(
2013
),
pp. 101-111
Persistent link: https://www.econbiz.de/10009687068
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What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Oswald, Laura R.
- In:
Marketing management : a cultural perspective
,
(pp. 130-144)
.
2012
Persistent link: https://www.econbiz.de/10009507172
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Symbole im Tourismus : eine vergleichende Analyse zwischen Deutschland und China
Herle, Felix Bernhard
- In:
Tourismus 2020+ interdisziplinär : Herausforderungen …
,
(pp. 95-106)
.
2012
Persistent link: https://www.econbiz.de/10010405850
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