Chinese wisdom, world quality : a visual semiotic analysis of China's "Zou Xiang Shi Jie" (Going Global)
Cheryl Marie Cordeiro (University of Gothenburg, Sweden)
| Year of publication: |
[2016]
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|---|---|
| Authors: | Cordeiro, Cheryl Marie |
| Published in: |
Multinational enterprise management strategies in developing countries. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0276-0. - 2016, p. 237-259
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| Subject: | Globalisierung | Globalization | Strategie | Strategy | Spiritualität | Spirituality | Visualisierung | Visualization | Semiotik | Semiotics | Linguistik | Linguistics | China | 2007-2011 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0276-0.ch012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500396