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~person:"Hughes, Tim"
~person:"Athanasula-Reppa, Anastasia"
~subject:"Services marketing"
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Services marketing
Service-Dominant Logic
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Customer integration
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Value creation
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service-dominant logic
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Hughes, Tim
Athanasula-Reppa, Anastasia
Vargo, Stephen L.
8
Lusch, Robert F.
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Edvardsson, Bo
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Akaka, Melissa Archpru
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Baglieri, Enzo
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Journal of business-to-business marketing
1
Journal of marketing management : MM
1
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
3
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
Saved in:
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