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~person:"Maull, Roger"
~subject:"Relationship marketing"
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Service-Dominant Logic
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Maull, Roger
Vargo, Stephen L.
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Servitization and operations management : a service dominant-logic approach
Smith, Laura
;
Maull, Roger
;
Ng, Irene
- In:
International journal of operations & production …
34
(
2014
)
2
,
pp. 242-269
Persistent link: https://www.econbiz.de/10010249723
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