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~subject:"Business model"
~subject:"Marketingmanagement"
~isPartOf:"Croatian economic survey"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Service-dominant logic"
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Croatian economic survey
Journal of the Academy of Marketing Science
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5
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4
Service-orientierte Geschäftsmodelle : erfolgreich umsetzen
4
Industrial marketing management : the international journal for industrial and high-tech firms
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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California management review
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E-marketing ; Vol. 3
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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European Sport management quarterly : ESMQ
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International journal of advertising : the review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
Business model enriched with user experience, as a systemic tool in service design
Musulin, Jadranka
;
Strahonja, Vjeran
- In:
Croatian economic survey
23
(
2021
)
2
,
pp. 67-103
Persistent link: https://www.econbiz.de/10013173627
Saved in:
2
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
3
Business models as service strategy
Wieland, Heiko
;
Hartmann, Nathaniel N.
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
Saved in:
4
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
5
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
Saved in:
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