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subject:"Services marketing"
~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
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A Research Agenda for Service Marketing
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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European journal of marketing : EJM
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Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
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Global perspectives on service science: Japan
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Handbook of developments in consumer behaviour
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Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
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