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subject:"Services marketing"
~person:"Alford, John"
~person:"Lusch, Robert F."
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Search: subject_exact:"Service-dominant logic"
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Services marketing
Service-Dominant Logic
36
Service-dominant logic
36
Marketing theory
20
Marketingtheorie
20
Betriebliche Wertschöpfung
11
Value creation
11
Dienstleistungsmarketing
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service-dominant logic
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8
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Alford, John
Lusch, Robert F.
Vargo, Stephen L.
8
Edvardsson, Bo
4
Akaka, Melissa Archpru
3
Baglieri, Enzo
3
Furrer, Olivier
3
Alexander Joseph Ibnu Wibowo
2
Barile, Sergio
2
Chathoth, Prakash K.
2
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2
Harrington, Robert J.
2
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2
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2
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2
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1
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1
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1
Amelia, Novi
1
Ang, Chinhui
1
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1
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1
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Journal of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of service research : JSR
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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1
Service systems : a broadened framework and research agenda on value propositions, engagement, and service experience
Chandler, Jennifer D.
;
Lusch, Robert F.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10010483444
Saved in:
2
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
3
Co-production, interdependence and publicness : extending public service-dominant logic
Alford, John
- In:
Public management review
18
(
2016
)
5
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011484851
Saved in:
4
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
5
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
6
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
7
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
8
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
Saved in:
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