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subject:"Services marketing"
~person:"Bacile, Todd J."
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Services marketing
Beziehungsmarketing
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Bacile, Todd J.
Vargo, Stephen L.
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Lusch, Robert F.
7
Edvardsson, Bo
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Akaka, Melissa Archpru
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Baglieri, Enzo
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Furrer, Olivier
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Alexander Joseph Ibnu Wibowo
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Chathoth, Prakash K.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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