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subject:"Services marketing"
~person:"Bacile, Todd J."
~person:"Brown, Stephen Walter"
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Services marketing
Dienstleistungsmarketing
2
Service-Dominant Logic
2
Service-dominant logic
2
Beziehungsmarketing
1
Co-creation
1
Co-production
1
Communication theory
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Competitive advantage
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Consumer behaviour
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Customer integration
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Customization
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Innovation management
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Innovationsmanagement
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Internet marketing
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Konsumentenverhalten
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Kundenintegration
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Marketingmanagement
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Marketingtheorie
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Mobile Marketing
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Relationship marketing
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Bacile, Todd J.
Brown, Stephen Walter
Vargo, Stephen L.
8
Lusch, Robert F.
7
Edvardsson, Bo
4
Akaka, Melissa Archpru
3
Baglieri, Enzo
3
Furrer, Olivier
3
Alexander Joseph Ibnu Wibowo
2
Barile, Sergio
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Chathoth, Prakash K.
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Grönroos, Christian
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Harrington, Robert J.
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Hughes, Tim
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Mason, Chris
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Tsiotsou, Rodoula H.
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Alford, John
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Amelia, Novi
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Ang, Chinhui
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Anker, Thomas Boysen
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Arnould, Eric J.
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Athanasula-Reppa, Anastasia
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Baek, Wooyeul
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Baker, Jonathan J.
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Balaraman, Pravin
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Ballantyne, David
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Barrios, Andrés
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Barrutia, José M.
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Bradshaw, Alan
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Brodie, Roderick J.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
2
An expanded and strategic view of discontinuous innovations : deploying a service-dominant logic
Michel, Stefan
;
Brown, Stephen Walter
;
Gallan, Andrew S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10003679873
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