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~isPartOf:"Journal of promotion management : JPM"
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Advertising effects
6
Sexuality
6
Sexualität
6
Werbewirkung
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Consumer behaviour
4
Konsumentenverhalten
4
USA
3
United States
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sex appeal
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China
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Emotion
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Television advertising
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advertising
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advertising effectiveness
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consumer behavior
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consumers
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subcultures
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Abratt, Russell
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Chan, Agnes S.
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Cheung, Mei-chun
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Davies, John J.
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Dion, Paul
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Fan, Nicole H.
1
Ismail, Ahmed Rageh
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Kelsmark, Kevin Ann
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McLaren-Hankin, Yvonne
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Melewar, T. C.
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Meng, Juan
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Mischel, Leann
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Pan, Po-lin
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Sukanlaya Sawang
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Sze, Sophia L.
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Zhou, Shuhua
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Journal of promotion management : JPM
Working paper / National Bureau of Economic Research, Inc.
47
NBER working paper series
45
Discussion paper series / IZA
44
NBER Working Paper
41
IZA Discussion Paper
30
Journal of health economics
21
Demography : a publication of the Population Association of America ; the statistical study of human populations
14
Feminist economics
14
GLO discussion paper
12
Health economics
12
Applied economics
11
Policy research working paper : WPS
11
Review of Economics of the Household
11
World Bank E-Library Archive
11
Economic inquiry : journal of the Western Economic Association International
10
Advances in developing human resources : ADHR
9
Journal of economic behavior & organization : JEBO
9
Organization : the critical journal of organization, theory and society
9
Discussion paper / Centre for Economic Policy Research
8
Discussion papers / CEPR
8
ILR review : the journal of work and policy
8
Journal of population economics
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Journal of vocational behavior
8
PIER Working Paper
8
Working papers / Penn Institute for Economic Research
8
World Bank Policy Research Working Paper
8
Industrial relations : a journal of economy & society
7
Journal of bioeconomics
7
Western Political Science Association 2011 Annual Meeting Paper
7
Applied economics letters
6
Eastern economic journal
6
Human relations
6
Journal of development economics
6
Southern economic journal
6
Tijdschrift voor economische en sociale geografie : TESG
6
Work, employment and society : a journal of the British Sociological Association
6
Working papers / Population Council, Policy Research Division
6
Economic development and cultural change
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ECONIS (ZBW)
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1
Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
2
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
3
Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin
;
Meng, Juan
;
Zhou, Shuhua
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
Saved in:
4
The impact of sexual imagery in advertising : comparing Hispanics’ and Non-Hispanics’ attitudes and responses toward print ads
Kelsmark, Kevin Ann
;
Dion, Paul
;
Abratt, Russell
; …
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10009238577
Saved in:
5
TV ratings and verbal and visual sexual content in promotional ads
Davies, John J.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
Saved in:
6
Sex appeal in advertising : what consumers think
Sukanlaya Sawang
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
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