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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Innovation diffusion"
~subject:"Brand management"
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Innovation diffusion
Brand management
New product development
36
Produktentwicklung
36
Innovation
18
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
Konsumentenverhalten
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Innovationsdiffusion
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Steenkamp, Jan-Benedict E. M.
2
Arts, Joep W. C.
1
Avagyan, Vardan
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
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Croux, Christophe
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Goldenberg, Jacob
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Hariharan, Vijay Ganesh
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Krishnan, Trichy V.
1
Kwon, Changhyun
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Lamey, Lien
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Lemmens, Aurélie
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Messinger, Paul R.
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Moldovan, Sarit
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
23
Research policy : policy, management and economic studies of science, technology and innovation
13
The journal of product innovation management : an international publication of the Product Development & Management Association
11
Springer Proceedings in Business and Economics
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing
8
Journal of the Academy of Marketing Science
7
SpringerLink / Bücher
7
Technological forecasting & social change : an international journal
7
International journal of technology marketing : IJTMkt
6
European journal of operational research : EJOR
5
Innovation: organization & management : IOM
5
International journal of innovation management
5
International journal of production economics
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The journal of product & brand management
5
International journal of product development : IJPD
4
International journal of production research
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of brand management : an international journal
4
Advances in international marketing
3
Australasian marketing journal
3
ERIM report series research in management
3
Gaining momentum : managing the diffusion of innovations
3
IEEE transactions on engineering management : EM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of innovation and technology management
3
Journal of engineering and technology management : JET-M
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Marketing letters : a journal of research in marketing
3
Operations research
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Springer eBook Collection
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Comparative economic research : Central and Eastern Europe
2
Creativity and innovation management
2
Digital disruptive innovation
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1
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
2
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
3
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
4
Innovations and technological comebacks
Foucart, Renaud
;
Wan, Cheng
;
Wang, Shidong
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011816951
Saved in:
5
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
6
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
Saved in:
7
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
8
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Saved in:
9
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
10
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
Saved in:
11
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
Saved in:
12
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
13
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
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