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~person:"Rubera, Gaia"
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Rubera, Gaia
Herstatt, Cornelius
59
Brem, Alexander
34
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Griffin, Abbie
23
Di Benedetto, Anthony
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Song, Michael
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Gassmann, Oliver
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Hultink, Erik J.
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Lynn, Gary
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Wu, Jie
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Cooper, Robert G.
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Dahl, Darren W.
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Dayan, Mumin
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Keskin, Halit
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Sosa, Manuel
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Dawid, Herbert
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Dell'Era, Claudio
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Kort, Peter M.
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Lindemann, Udo
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Tiwari, Rajnish
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Van Den Bulte, Christophe
16
Barczak, Gloria
14
Hippel, Eric von
14
Kahn, Kenneth B.
14
Tellis, Gerard J.
14
Trott, Paul
14
Yan, Tingting
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Akgün, Ali E.
13
Ernst, Holger
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Füller, Johann
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Griffith, David A.
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Haapasalo, Harri
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Ofek, Elie
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Ahmed, Shamsuddin
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Brettel, Malte
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Carbonell, Pilar
12
De Jong, Jeroen P. J.
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The journal of product innovation management : an international publication of the Product Development & Management Association
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
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Journal of international marketing
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ECONIS (ZBW)
12
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1
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
2
Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
3
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
4
Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Saved in:
5
Design innovativeness and product sales' evolution
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
Saved in:
6
A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
Saved in:
7
Technology versus design innovation's effects on sales and Tobin's q : the moderating role of branding strategy
Rubera, Gaia
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 448-464
Persistent link: https://www.econbiz.de/10009752202
Saved in:
8
Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
9
When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
10
Technological and design innovation effects in regional new product rollouts : a European illustration
Rubera, Gaia
;
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 1047-1060
Persistent link: https://www.econbiz.de/10010204950
Saved in:
11
Launch timing and launch activites proficiency as antecedents to new product performance
Catalone, Roger
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10010406530
Saved in:
12
Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Rubera, Gaia
;
Ordanini, Andrea
;
Mazursky, David
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
Saved in:
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