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~person:"Stremersch, Stefan"
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Search: subject_exact:"Simultaneous engineering"
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New product development
11
Produktentwicklung
11
Innovation diffusion
4
Innovationsdiffusion
4
Arzneimittel
3
Innovation
3
Pharmaceuticals
3
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11
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Stremersch, Stefan
Herstatt, Cornelius
59
Brem, Alexander
34
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Griffin, Abbie
23
Di Benedetto, Anthony
21
Song, Michael
21
Gassmann, Oliver
20
Hultink, Erik J.
19
Lynn, Gary
18
Wu, Jie
18
Cooper, Robert G.
17
Dahl, Darren W.
17
Dayan, Mumin
17
Keskin, Halit
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Kort, Peter M.
16
Lindemann, Udo
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Barczak, Gloria
14
Hippel, Eric von
14
Kahn, Kenneth B.
14
Tellis, Gerard J.
14
Trott, Paul
14
Yan, Tingting
14
Akgün, Ali E.
13
Ernst, Holger
13
Füller, Johann
13
Griffith, David A.
13
Haapasalo, Harri
13
Ofek, Elie
13
Ahmed, Shamsuddin
12
Brettel, Malte
12
Carbonell, Pilar
12
De Jong, Jeroen P. J.
12
Gokpinar, Bilal
12
Homburg, Christian
12
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
ERIM report series research in management
2
Handbook of research on new product development
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
11
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1
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11
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11
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1
How can academics generate great research ideas? : inspiration from ideation practice
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015057174
Saved in:
2
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
3
The what, who and how of innovation generation
Keko, Elio
;
Prevo, Gert Jan
;
Stremersch, Stefan
- In:
Handbook of research on new product development
,
(pp. 37-59)
.
2019
Persistent link: https://www.econbiz.de/10012125063
Saved in:
4
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
Saved in:
5
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009298241
Saved in:
6
Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish
(
contributor
);
Stremersch, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008665165
Saved in:
7
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
8
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
Saved in:
9
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10009406672
Saved in:
10
Does new product growth accelerate across technology generations?
Stremersch, Stefan
;
Muller, Eitan
;
Peres, Renana
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10003976727
Saved in:
11
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
Saved in:
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