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~isPartOf:"Kommunikation kleiner und mittlerer Unternehmen"
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
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Kommunikation kleiner und mittlerer Unternehmen
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of research in marketing and entrepreneurship : JRME
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovations in SMEs and conducting e-business : technologies, trends and solutions
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Betriebswirtschaftslehre der Mittel- und Kleinbetriebe : größenspezifische Probleme und Möglichkeiten zu ihrer Lösung
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International journal of internet marketing and advertising : IJIMA
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KMU in der Krise : Strategien zur Krisenvermeidung und Krisenbewältigung
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Management in der Finanzbranche - Finanzmanagement im Unternehmen : [15 Jahre IFZ Zug]
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Marketing in the cyber era : strategies and emerging trends
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Erfolgsfaktoren für das Social Media-Marketing von KMU : eine quantitativ-explorative Analyse
Caprano, Cornelia
;
Ergenzinger, Rudolf
- In:
Kommunikation kleiner und mittlerer Unternehmen
,
(pp. 311-336)
.
2013
Persistent link: https://www.econbiz.de/10009772311
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2
Asset specificity and foreign market entry mode choice of small and medium-sized enterprises : the moderating influence of knowledge safeguards and institutional safeguards
Maekelburger, Birger
;
Schwens, Christian
;
Kabst, Ruediger
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
5
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009570561
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