Logie‐MacIver, Liz; Piacentini, Maria; Eadie, Douglas - In: Qualitative Market Research: An International Journal 15 (2012) 1, pp. 70-86
Purpose – The purpose of this paper is to explore the use of qualitative approaches to add depth and insight to understanding concerning the issues involved when consumers try to make changes in their behaviour. The context of this study is people trying to make and sustain changes to their...