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isPartOf:"Journal of business ethics : JOBE"
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Journal of business ethics : JOBE
Apas Papers
42
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
33
Journal of marketing management : MM
32
Health marketing quarterly
31
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of consumer behaviour : an international research review
7
Journal of macromarketing
7
Journal of marketing communications
7
NBER Working Paper
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NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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1
The impact of individual attitudinal and organisational variables on workplace environmentally friendly behaviours
Manika, Danae
;
Wells, Victoria K.
;
Gregory-Smith, Diana
; …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 663-684
Persistent link: https://www.econbiz.de/10010481712
Saved in:
2
A human rights-based approach to the social good in social marketing
Szablewska, Natalia
;
Kubacki, Krzysztof
- In:
Journal of business ethics : JOBE
155
(
2019
)
3
,
pp. 871-888
Persistent link: https://www.econbiz.de/10011998798
Saved in:
3
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine
;
Pelsmacker, Patrick de
;
Pecheux, Claude L.
- In:
Journal of business ethics : JOBE
124
(
2014
)
2
,
pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
Saved in:
4
A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Inoue, Yuhei
;
Kent, Aubrey
- In:
Journal of business ethics : JOBE
121
(
2014
)
4
,
pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
Saved in:
5
Fostering responsible communities : a community social marketing approach to sustainable living
Carrigan, Marylyn
;
Moraes, Caroline
;
Leek, Sheena
- In:
Journal of business ethics : JOBE
100
(
2011
)
3
,
pp. 515-534
Persistent link: https://www.econbiz.de/10009233218
Saved in:
6
Together and apart : exploring structure of the corporate-NPO relationship
Simpson, Dayna
;
Lefroy, Kathryn
;
Tsarenko, Yelena
- In:
Journal of business ethics : JOBE
101
(
2011
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10009243440
Saved in:
7
Assessing the prerequisite of successful CSR implementation : are consumers aware of CSR initiatives?
Pomering, Alan
;
Dolnicar, Sara
- In:
Journal of business ethics : JOBE
85
(
2009
),
pp. 285-301
Persistent link: https://www.econbiz.de/10003840981
Saved in:
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