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~person:"Yan, Ruiliang"
~subject:"Vertriebsweg"
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Vertriebsweg
Internet marketing
6
Online-Marketing
6
Distribution channel
5
Game theory
3
Lieferkette
3
Spieltheorie
3
Supply chain
3
Einzelhandel
2
Retail trade
2
Advertising
1
Advertising effects
1
Bargaining theory
1
Beziehungsmarketing
1
Business network
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Competition
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Dual-channel distribution
1
Duopol
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Duopoly
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Erfolgsbeteiligung
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Handelsmarketing
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Lieferantenmanagement
1
Marketing management
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Marketing strategies
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Marketingmanagement
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Print advertising
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Printwerbung
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Profit sharing
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Relationship marketing
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Retail marketing
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Rundreiseproblem
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Supplier relationship management
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Supportive advertising
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Theorie
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Theory
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Travelling salesman problem
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Unternehmensnetzwerk
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Yan, Ruiliang
Budzinski, Oliver
4
Neslin, Scott A.
4
Anderson, Simon P.
3
Goldfarb, Avi
3
Klaus, Philipp
3
Lindstädt-Dreusicke, Nadine
3
Schumann, Jan Hendrik
3
Straker, Karla
3
Wrigley, Cara
3
Anderl, Eva
2
Bezes, Christophe
2
Chatzigeorgiou, Chryssoula
2
Choi, Jeonghye
2
Christou, Evangelos
2
Dinner, Isaac M.
2
Fesenmaier, Daniel R.
2
Frasquet Deltoro, Marta
2
Gambaro, Marco
2
Gans, Joshua
2
Heerde, Harald J. van
2
Heinemann, Gerrit
2
Jerath, Kinshuk
2
Kalyanam, Kirthi
2
Kannan, P. K.
2
Pei, Zhi
2
Puglisi, Riccardo
2
Rosemann, Michael
2
Shankar, Venkatesh
2
Singh, Sonika
2
Srivastava, Praveen Ranjan
2
Stienmetz, Jason L.
2
Toufaily, Elissar
2
Ulkuniemi, Pauliina
2
Verhoef, Peter C.
2
Wang, Kitty
2
Yan, Hong
2
Yang, Wenjuan
2
Zhang, Jiantong
2
Aancy, H. Mickle
1
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Journal of retailing and consumer services
2
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
2
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 377-384
Persistent link: https://www.econbiz.de/10008859029
Saved in:
3
Cooperative advertising, pricing strategy and firm performance in the e-marketing age
Yan, Ruiliang
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 510-519
Persistent link: https://www.econbiz.de/10008735690
Saved in:
4
Channel integration and profit sharing in the dynamics of multi-channel firms
Yan, Ruiliang
;
Wang, John
;
Zhou, Bin
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 430-440
Persistent link: https://www.econbiz.de/10008654214
Saved in:
5
Internet coverage rate and traditional retailers
Yan, Ruiliang
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 264-279
Persistent link: https://www.econbiz.de/10003602020
Saved in:
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