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~person:"Yan, Ruiliang"
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Search: subject_exact:"Social media marketing"
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Internet marketing
6
Online-Marketing
6
Distribution channel
5
Vertriebsweg
5
Game theory
3
Lieferkette
3
Spieltheorie
3
Supply chain
3
Einzelhandel
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Retail trade
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Advertising
1
Advertising effects
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Bargaining theory
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Beziehungsmarketing
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Competition
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Duopol
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Erfolgsbeteiligung
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Handelsmarketing
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Lieferantenmanagement
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Marketing strategies
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Print advertising
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Printwerbung
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Profit sharing
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Relationship marketing
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Rundreiseproblem
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Supportive advertising
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Theorie
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Theory
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Travelling salesman problem
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Yan, Ruiliang
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
22
Skiera, Bernd
22
Law, Chun Hung Roberts
21
Goldfarb, Avi
19
Rita, Paulo
16
Harrigan, Paul
15
Wilbur, Kenneth C.
15
Bigné Alcañiz, J. Enrique
14
Ko, Eunju
14
Okazaki, Shintaro
14
Pelsmacker, Patrick de
14
Fesenmaier, Daniel R.
13
Filieri, Raffaele
13
Ghose, Anindya
13
Hudders, Liselot
13
Karjaluoto, Heikki
13
Ahuja, Vandana
12
Grewal, Dhruv
12
Kumar, Vikas
12
Loureiro, Sandra Maria Correia
12
Malthouse, Edward C.
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Smith, Katherine Taken
12
Wirtz, Bernd W.
12
Jansen, Bernard J.
11
Milne, George R.
11
Murphy, Jamie
11
Pitt, Leyland F.
11
Reijmersdal, Eva A. van
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Bilgihan, Anil
10
Choi, Yung Kyun
10
Dens, Nathalie
10
Hauser, John R.
10
Hollebeek, Linda D.
10
Jerath, Kinshuk
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Journal of retailing and consumer services
2
Electronic commerce research
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
2
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 377-384
Persistent link: https://www.econbiz.de/10008859029
Saved in:
3
Cooperative advertising, pricing strategy and firm performance in the e-marketing age
Yan, Ruiliang
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 510-519
Persistent link: https://www.econbiz.de/10008735690
Saved in:
4
Channel integration and profit sharing in the dynamics of multi-channel firms
Yan, Ruiliang
;
Wang, John
;
Zhou, Bin
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 430-440
Persistent link: https://www.econbiz.de/10008654214
Saved in:
5
Profit sharing and firm performance in the manufacturer-retailer dual-channel supply chain
Yan, Ruiliang
- In:
Electronic commerce research
8
(
2008
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10003762435
Saved in:
6
Internet coverage rate and traditional retailers
Yan, Ruiliang
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 264-279
Persistent link: https://www.econbiz.de/10003602020
Saved in:
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