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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Viral marketing"
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Viral marketing
Social network
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Soziales Netzwerk
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
11
Journal of marketing
6
Journal of retailing and consumer services
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
International journal of internet marketing and advertising : IJIMA
4
Journal of service research : JSR
4
Corporate communications : an international journal
3
Electronic commerce research and applications
3
Information systems research : ISR
3
Information technology and management
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International journal of advertising : the quarterly review of marketing communications
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International journal of business information systems : IJBIS
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
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MIS quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Pakistan journal of commerce and social sciences
3
The journal of product & brand management
3
Discussion paper
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Discussion papers / CEPR
2
Electronic commerce research
2
Games and economic behavior
2
International journal of business environment : IJBE
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of decision systems
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of international trade & commerce
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of strategic marketing
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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1
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
2
How behaviors on social network sites and online social capital influence social commerce intentions
Horng, Shwu-Min
;
Wu, Chih-Lun
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168984
Saved in:
3
Product recommendation in online social networking communities : an empirical study of antecedents and a mediator
Zhang, Hanpeng
;
Wang, Zhaohua
;
Chen, Shengjun
;
Guo, Chengqi
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011997621
Saved in:
4
A longitudinal study of leader influence in sustaining an online community
Lee, Joyce Yi-Hui
;
Yang, Chin-Sheng
;
Hsu, Carol
;
Wang, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 306-316
Persistent link: https://www.econbiz.de/10011997666
Saved in:
5
An influence framework on product word-of-mouth (WoM) measurement
Chen, Kun
;
Luo, Peng
;
Wang, Huaiqing
- In:
Information & management : the internat. journal of …
54
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011653517
Saved in:
6
A social referral appraising mechanism for the e-marketplace
Lai, Cheng-Yang
;
Li, Yung-Ming
;
Lin, Lien-Fa
- In:
Information & management : the internat. journal of …
54
(
2017
)
3
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011702384
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