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~isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
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Business-to-business brand management : theory, research and executive case study exercises
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Health taxes : policy and practice
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Ethics in marketing : international cases and perspectives
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Introduction to business communication
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Trading places : SMEs in the global economy : a critical research handbook
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Building brand equity between manufacturers and retailers
Tran, Quan
;
Cox, Carmen
- In:
Business-to-business brand management : theory, …
,
(pp. 115-194)
.
2009
Persistent link: https://www.econbiz.de/10008661021
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