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type:"article"
~person:"Betz, Stefan"
~person:"Kabadayi, Sertan"
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Target-performance comparison
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The performance implications of designing multiple channels to fit with strategy and environment
Kabadayi, Sertan
;
Eyuboglu, Nermin
;
Thomas, Gloria P.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 195-211
Persistent link: https://www.econbiz.de/10003565713
Saved in:
2
Abweichungsanalysen als Instrumente des Risikomanagements
Betz, Stefan
- In:
Risikomanagement
,
(pp. 475-492)
.
2001
Persistent link: https://www.econbiz.de/10001604461
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