//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sonderpreis"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Low-cost strategy
5
Niedrigpreisstrategie
5
Consumer behaviour
4
Konsumentenverhalten
4
Preismanagement
2
Pricing strategy
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Advertising effects
1
Bundling strategy
1
Cognition
1
Consumer
1
Customer service
1
Dienstleistung
1
Einzelhandel
1
Einzelhandelspreis
1
Garantie
1
Industrial buyer
1
Kognition
1
Kundenservice
1
Leistungsbündel
1
Lieferantenmanagement
1
Peripheral cues
1
Preisdifferenzierung
1
Preisstreuung
1
Preistheorie
1
Price discount
1
Price discrimination
1
Price dispersion
1
Price promotion
1
Price theory
1
Rabatt
1
Rationality
1
Rationalität
1
Rebate
1
Retail buyers
1
Retail price
1
Retail trade
1
Sales promotion
1
Services
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Aspara, Jaakko
1
Babin, Barry J.
1
Borges, Adilson
1
Dobson, Paul
1
Fruchter, Gila E.
1
Gerstner, Eitan
1
Isojärvi, Jyrki
1
Movarrei, Reza
1
Nicolau, Juan L.
1
Rühle, Alexander
1
Spann, Martin
1
Völckner, Franziska
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of business research : JBR
13
Journal of retailing
13
Journal of retailing and consumer services
13
Tourism economics : the business and finance of tourism and recreation
10
Journal of revenue and pricing management
9
Journal of marketing research : JMR
8
Handbook of low cost airlines : strategies, business processes and market environment
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Retail supply chain management : quantitative models and empirical studies
4
Strategic management in the aviation industry
4
ZEW discussion papers
4
Advances in airline economics : competition policy and antitrust
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
Journal of transport economics and policy
3
Modern economy
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson
;
Babin, Barry J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
Saved in:
3
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
4
Battle royal : zero-price effect vs relative vs referent thinking
Nicolau, Juan L.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 661-669
Persistent link: https://www.econbiz.de/10009579983
Saved in:
5
Fee or free? : how much to add on for an add-on
Fruchter, Gila E.
;
Gerstner, Eitan
;
Dobson, Paul
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009125071
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->