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~accessRights:"free"
~subject:"Retail assortment"
~person:"Soman, Dilip"
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Extremeness seeking : when and why consumers prefer the extremes
Gourville, John T.
(
contributor
);
Soman, Dilip
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003501828
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2
Overchoice and assortment type : when and why variety backfires
Gourville, John T.
(
contributor
);
Soman, Dilip
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002569397
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