Overchoice and assortment type : when and why variety backfires
John T. Gourville and Dilip Soman
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Gourville, John T. (contributor) ; Soman, Dilip (contributor) |
| Publisher: |
Toronto : BIC |
| Subject: | Sortiment | Retail assortment | Entscheidung | Decision | USA | United States | Theorie | Theory |
| Extent: | Online-Ressource, 33 p., text ill |
|---|---|
| Series: | Rotman working papers series. - Toronto : BIC, ZDB-ID 2766698-0. - Vol. 2004,08 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002569397