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~person:"Müller, Holger"
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Müller, Holger
Chernev, Alexander
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Wiebach, Nicole
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Fisher, Marshall L.
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Hübner, Alexander
8
Schröder, Hendrik
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Rusmevichientong, Paat
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Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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How product assortments affect buyer preferences : empirical analysis of the robustness of the compromise effect
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
-
2009
Persistent link: https://www.econbiz.de/10003907902
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2
Zur Stabilität des Kompromiss-Effekts in Wiederholungsmessungen : eine empirische Studie auf Basis verbesserter experimenteller Designs
Müller, Holger
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009792235
Saved in:
3
"Fact or artifact? : empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts"
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 441-448
Persistent link: https://www.econbiz.de/10008654212
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