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~subject:"Konsumentenverhalten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Konsumentenverhalten
Retail assortment
7
Sortiment
7
Consumer behaviour
6
Category Management
2
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Theorie
2
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
19
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Journal of retailing
8
Manufacturing & service operations management : M & SOM
6
Journal of marketing research : JMR
5
Operations research
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SFB 649 Discussion Paper
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SFB 649 discussion paper
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Sortimentsstrategien in Industrie und Handel
4
The international review of retail, distribution and consumer research
4
CESifo working papers
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Operations research letters
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Competitive advantage, strategy and innovation in Africa : issues and applications
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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ECONIS (ZBW)
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1
An experience-utility explanation of the preference for larger assortments
Aydinli, Aylin
;
Gu, Yangjie
;
Pham, Michel T.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 746-760
Persistent link: https://www.econbiz.de/10011758146
Saved in:
2
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
3
The importance of assortment, pricing, and retail site location for competition in food retailing : results from marketing research
Toporowski, Waldemar
;
Lademann, Rainer
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 131-140
Persistent link: https://www.econbiz.de/10010385219
Saved in:
4
Zur Stabilität des Kompromiss-Effekts in Wiederholungsmessungen : eine empirische Studie auf Basis verbesserter experimenteller Designs
Müller, Holger
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009792235
Saved in:
5
The joint effects of choice assortment and regulatory focus on choice behavior
Som, Anirban
;
Lee, Yih Hwai
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 202-209
Persistent link: https://www.econbiz.de/10009569974
Saved in:
6
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
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