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~subject:"Category management"
~subject:"Consumer behaviour"
~person:"Kotouc, Alexander Johannes"
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Category management
Consumer behaviour
Konsumentenverhalten
3
Retail assortment
3
Sortiment
3
Experiment
2
Food retailing
2
Lebensmitteleinzelhandel
2
Category Management
1
Corporate reputation
1
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Feldforschung
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Firmenimage
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Germany
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Measurement
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Perception
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Sortimentspolitik
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German
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Kotouc, Alexander Johannes
Chernev, Alexander
9
Rudolph, Thomas
7
Gázquez-Abad, Juan Carlos
6
Kök, A. Gürhan
6
Martínez-López, Francisco J.
6
Wiebach, Nicole
6
Argentesi, Elena
5
Buccirossi, Paolo
5
Cervone, Roberto
5
Duso, Tomaso
5
Hildebrandt, Lutz
5
Marrazzo, Alessia
5
Rusmevichientong, Paat
5
Schlippenbach, Vanessa von
5
Fisher, Marshall L.
4
Kahn, Barbara E.
4
Krengel, Martin
4
Verhoef, Peter C.
4
Zielke, Stephan
4
Caprice, Stéphane
3
Esteban-Millat, Irene
3
Grasas, Àlex
3
Hamilton, Ryan
3
Hruschka, Harald
3
Hübner, Alexander
3
Knuff, Marc
3
Kurtuluş, Mümin
3
Müller, Holger
3
Nakkas, Alper
3
Smith, Stephen A.
3
Topaloğlu, Hüseyin
3
Vaidyanathan, Ramnath
3
Alptekinoglu, Aydin
2
Alptekinoğlu, Aydın
2
Anupindi, Ravi
2
Aydinli, Aylin
2
Bahn, Kenneth D.
2
Battenfeld, Dirk
2
Bauer, Johannes
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Journal of retailing and consumer services
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
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ECONIS (ZBW)
3
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What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category
Bauer, Johannes C.
;
Kotouc, Alexander Johannes
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10009507911
Saved in:
2
Konsumentenreaktionen auf eine Sortimentsreduktion
Rudolph, Thomas
;
Kotouc, Alexander Johannes
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 169-192)
.
2007
Persistent link: https://www.econbiz.de/10003468094
Saved in:
3
Konsumentenreaktionen auf eine Sortimentsreduktion : Auswirkungen auf Wahrnehmung, Einstellung und Kaufverhalten
Kotouc, Alexander Johannes
-
2006
Persistent link: https://www.econbiz.de/10003389344
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