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Search: subject_exact:"Sortimentsplanung"
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Retail assortment
9
Sortiment
9
Consumer behaviour
5
Konsumentenverhalten
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Market research
5
Marktforschung
5
Product differentiation
3
Produktdifferenzierung
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Customer satisfaction
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Einzelhandel
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Retail trade
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Preiselastizität
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Price elasticity
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Product quality
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Produktqualität
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Präferenztheorie
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Store brand
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Theory of preferences
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Verpackung
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Warehouse management
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eye movement
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horizontal versus vertical
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perceived variety
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Chernev, Alexander
2
Allenby, Greg M.
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Briesch, Richard A.
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Chakravarti, Amitav
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Chintagunta, Pradeep K.
1
Deng, Xiaoyan
1
Diehl, Kristin
1
Fox, Edward J.
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Geyskens, Inge
1
Gielens, Katrijn
1
Gijsbrechts, Els
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Gu, Zheyin
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Hamilton, Ryan
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Hasegawa, Shohei
1
Kahn, Barbara E.
1
Lee, Hyojin
1
Morwitz, Vicki G.
1
Poynor, Cait
1
Terui, Nobuhiko
1
Unnava, Hanumantha Rao
1
Yang, Sha
1
Ülkümen, Gülden
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Journal of marketing research : JMR
European journal of operational research : EJOR
24
Journal of retailing and consumer services
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of retailing
16
Manufacturing & service operations management : M & SOM
15
Europäische Hochschulschriften / 5
12
Operations research
10
Sortimentsstrategien in Industrie und Handel
9
The international review of retail, distribution and consumer research
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Operations research letters
7
Production and operations management : an international journal of the Production and Operations Management Society
7
Retail supply chain management : quantitative models and empirical studies
7
Journal of economics & management strategy : JEMS
6
Omega : the international journal of management science
6
Schriften zu Marketing und Management
6
Marketing : ZFP ; journal of research and management
5
International journal of retail & distribution management
4
Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of revenue and pricing management
4
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
4
Retailing in the 21st century : current and future trends
4
SFB 649 discussion paper
4
Schriften zu Distribution und Handel
4
CESifo working papers
3
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Discussion papers / Deutsches Institut für Wirtschaftsforschung
3
Faculty research papers / The Fuqua School of Business, Duke University
3
Gabler Edition Wissenschaft
3
Handelscontrolling : neue Ansätze aus Theorie und Praxis zur Steuerung von Handelsunternehmen
3
International journal of production economics
3
Journal of food products marketing
3
Journal of marketing
3
Journal of marketing research
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Reihe: Marketing, Handel und Management
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ECONIS (ZBW)
9
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1
A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan
;
Kahn, Barbara E.
;
Unnava, Hanumantha Rao
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
Saved in:
2
Dynamic brand satiation
Hasegawa, Shohei
;
Terui, Nobuhiko
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 842-853
Persistent link: https://www.econbiz.de/10009688794
Saved in:
3
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
4
Great expectations?! : assortment size, expectations, and satisfaction
Diehl, Kristin
;
Poynor, Cait
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 312-322
Persistent link: https://www.econbiz.de/10003965475
Saved in:
5
Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin
;
Yang, Sha
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
Saved in:
6
Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden
;
Chakravarti, Amitav
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
Saved in:
7
How does assortment affect grocery store choice?
Briesch, Richard A.
;
Chintagunta, Pradeep K.
;
Fox, Edward J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003827935
Saved in:
8
Assortment size and option attractiveness in consumer choice among retailers
Chernev, Alexander
;
Hamilton, Ryan
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 410-420
Persistent link: https://www.econbiz.de/10003867363
Saved in:
9
The role of purchase quantity in assortment choice : the quantity-matching heuristic
Chernev, Alexander
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003707179
Saved in:
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