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~person:"Sloot, Laurens M."
~person:"Zielke, Stephan"
~type_genre:"Article in journal"
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Search: subject_exact:"Sortimentspolitik"
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Retail assortment
4
Sortiment
4
Category Management
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Category management
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Beziehungsmarketing
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Sloot, Laurens M.
Zielke, Stephan
Topaloğlu, Hüseyin
7
Hübner, Alexander
6
Martínez-de-Albéniz, Victor
6
Rusmevichientong, Paat
6
Chernev, Alexander
5
Kahn, Barbara E.
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Fisher, Marshall L.
4
Fornari, Daniele
4
Fornari, Edoardo
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Grandi, Sebastiano
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Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
4
Shaikh, Nazrul I.
4
Vaidyanathan, Ramnath
4
Wang, Ruxian
4
Aydın, Göker
3
Bernstein, Fernando
3
Cadeaux, Jack
3
Dass, Mayukh
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Draganska, Michaela
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Duan, Yongrui
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Eckert, Jochen
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Feldman, Jacob
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Hamilton, Stephen F.
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Heerde, Harald J. van
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Hinz, Oliver
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Kumar, Piyush
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Kurtuluş, Mümin
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Kök, A. Gürhan
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Rudolph, Thomas
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Sauré, Denis
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Schröder, Hendrik
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Seifert, Ralf W.
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Shaffer, Greg Eric
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Sweeney, Kevin
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Talebian, Masoud
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Thomadsen, Raphael
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Çömez-Dolgan, Nagihan
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Marketing : ZFP ; journal of research and management
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
2
Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
Saved in:
3
Regalmanagement mit Hilfe evolutionärer Algorithmen : ein Ansatz zur Optimierung der Warenplatzierung unter Berücksichtigung preis- und sortimentspolitischer Interdependenzen
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10001825858
Saved in:
4
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
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