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~type_genre:"Konferenzschrift"
~type_genre:"Conference paper"
~isPartOf:"Bridging the gap between advertising academia and practice"
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Bridging the gap between advertising academia and practice
Springer Proceedings in Business and Economics
12
Business horizons
6
Lecture notes in business information processing : LNBIP
6
Springer eBook Collection
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
3
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
3
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Interdisciplinary management research XVI ; 1
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing management : MM
3
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
3
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
3
Reinventing management strategies : the design for future ; issues in marketing and finance
3
Research
3
Smart Technologies for Organizations : Managing a Sustainable and Inclusive Digital Transformation
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
2
Computational & mathematical organization theory
2
Conference proceedings trends in business communication 2016
2
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Digital challenges and strategies in a pandemic world
2
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
2
European Advertising Academy
2
Europäische Kulturen in der Wirtschaftskommunikation
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International journal of economics and financial issues : IJEFI
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of universal computer science
2
Markenkommunikation und Beziehungsmarketing
2
Network, Smart and Open : Three Keywords for Information Systems Innovation
2
New Dynamics in Banking and Finance : 5th International Conference on Banking and Finance Perspectives, Famagusta, Cyprus
2
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
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Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 15-27)
.
2017
Persistent link: https://www.econbiz.de/10011539951
Saved in:
2
Consumer values as mediators in social network information search
Kol, Ofrit
;
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 3-14)
.
2017
Persistent link: https://www.econbiz.de/10011539961
Saved in:
3
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
Saved in:
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