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~subject:"Communication"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Communication
Social Web
92
Social web
92
Internet marketing
55
Online-Marketing
55
B-to-B-Marketing
50
Business-to-business marketing
50
Social media
36
Beziehungsmarketing
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Supplier relationship management
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Assaf, A. Georges
1
Bharadwahj, Neeraj
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Donthu, Naveen
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Fandel, Diana
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Milne, George R.
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Industrial marketing management : the international journal for industrial and high-tech firms
Corporate communications : an international journal
17
Journal of communication management : an international journal
16
Journal of business research : JBR
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of advertising research
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Research
5
Corporate reputation review : an international journal
4
Enterprise 2.0 - Die Kunst, loszulassen
4
Enterprise 2.0 - die Kunst, loszulassen
4
International journal of contemporary hospitality management
4
Journal of business ethics : JOBE
4
The journal of business & industrial marketing
4
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
3
Business horizons
3
Information systems research : ISR
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of communication management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of knowledge management
3
Journal of marketing communications
3
Journal of nonprofit & public sector marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
Management information systems : mis quarterly
3
Online-Kommunikation im Social Web : Mythen, Theorien und Praxisbeispiele
3
Psychology & marketing
3
Springer eBook Collection
3
SpringerLink / Bücher
3
Strategic corporate communication in the digital age
3
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
2
Advances in logistics, operations, and management science (ALOMS) book series
2
Aus Politik und Zeitgeschichte : APuZ
2
Business and Economic Research : BER
2
Cambridge working papers in economics
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ECONIS (ZBW)
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1
Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
2
Salesperson communication effectiveness in a digital sales interaction
Bharadwahj, Neeraj
;
Shipley, Garrett M.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 106-112
Persistent link: https://www.econbiz.de/10012321918
Saved in:
3
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
4
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
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