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~subject:"Communication"
~person:"Yue, Cen April"
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Yue, Cen April
Berger, Jonah
4
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Journal of promotion management : innovations in planning and applied research
1
Nonprofit management & leadership
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
2
"Chief engagement officers?" : a comparative study between U.S. corporate and nonprofit executive leaders' social media communication strategies
Yue, Cen April
;
Men, Linjuan Rita
;
Hart, Erin Birx
- In:
Nonprofit management & leadership
33
(
2023
)
4
,
pp. 879-892
Persistent link: https://www.econbiz.de/10014330052
Saved in:
3
Dialogic communication and thought leadership : twitter use by public relations agencies in the United States
Thelen, Patrick D.
;
Robinson, Katy L.
;
Yue, Cen April
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10012385166
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