Dialogic communication and thought leadership : twitter use by public relations agencies in the United States
Patrick D. Thelen, Katy L. Robinson, Cen April Yue, and Rita Linjuan Men
| Year of publication: |
2021
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|---|---|
| Authors: | Thelen, Patrick D. ; Robinson, Katy L. ; Yue, Cen April ; Men, Rita Linjuan |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 1, p. 27-49
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| Subject: | Dialogic communication | engagement | public relations agencies | social media | thought leadership | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | USA | United States | Kommunikation | Communication | Interne Kommunikation | Internal communication | Werbewirtschaft | Advertising industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1809595 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012385166