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~subject:"Communication"
~subject:"Consumer behaviour"
~person:"Berger, Jonah"
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Communication
Consumer behaviour
Social Web
10
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Emotion
4
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4
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Berger, Jonah
Filieri, Raffaele
17
Dwivedi, Yogesh Kumar
15
Loureiro, Sandra Maria Correia
13
Martínez-López, Francisco J.
13
Flavián Blanco, Carlos
12
Hollebeek, Linda D.
11
Rita, Paulo
11
Gázquez-Abad, Juan Carlos
10
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9
Hennig-Thurau, Thorsten
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9
Ruyter, Ko de
9
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9
Usman, Osly
9
Valck, Kristine de
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Casaló, Luis V.
8
Conduit, Jodie
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
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Ozuem, Wilson
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Wallace, Elaine
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Balakrishnan, Janarthanan
7
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7
Dolan, Rebecca
7
Gu, Bin
7
Kumar, Jitender
7
Kumar, Vikas
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Lorenzo-Romero, Carlota
7
Luoma-aho, Vilma
7
Rana, Nripendra P.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Consumer psychology in a social media world
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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1
Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
Saved in:
2
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
3
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
4
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
5
Motivations for consumer engagement with social media
Buechel, Eva C.
;
Berger, Jonah
- In:
Consumer psychology in a social media world
,
(pp. 3-22)
.
2016
Persistent link: https://www.econbiz.de/10011585773
Saved in:
6
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
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