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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Pelsmacker, Patrick de"
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Pelsmacker, Patrick de
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Tourism management : research, policies, practice
Journal of electronic commerce research : JECR
Digital advertising : theory and research
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International journal of electronic commerce : IJEC
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
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Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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