//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Werte"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
6
Social values
6
Soziale Werte
6
Brand image
3
Luxury goods
3
Luxusgüter
3
Markenimage
3
Brand management
2
Markenführung
2
Advertising effects
1
Altruism
1
Altruismus
1
Altruistic values
1
Brand
1
Brand engagement
1
Brand identification
1
Celebrity endorsement
1
Celebrity-Werbung
1
Computer-mediated communication
1
Consumer perceived readiness
1
Consumption values
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Crowd endorsement
1
Customer value
1
Egoistic values
1
Friend endorsement
1
FsQCA
1
Generation Z
1
Gerechtigkeit
1
Goal-framing theory
1
Identity
1
Justice
1
Kundenwert
1
Luxury
1
Luxury brand
1
Markenartikel
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Kang, Jiyun
2
Maxwell, Sarah
2
Atkinson, Stephanie D.
1
Comer, Lucette
1
Garbarino, Ellen
1
Jain, Sheetal
1
Li, Jiarui
1
Rathi, Rubal
1
Tin Trung Nguyen
1
Trung Dam-Huy Thai
1
Wang, Tien
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
32
Journal of retailing and consumer services
17
Asia Pacific journal of marketing and logistics
13
International journal of consumer studies
11
Journal of business ethics : JOBE
9
Journal of international consumer marketing
8
Technological forecasting & social change : an international journal
7
Journal of consumer behaviour : an international research review
6
Journal of fashion marketing and management
6
Journal of travel and tourism marketing
6
International journal of hospitality management
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global marketing
5
Cogent business & management
4
Journal of Islamic marketing : JIMA
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Marketing : ZFP ; journal of research and management
4
Marketing theory
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Cross cultural management : an international journal
3
Europäische Hochschulschriften / 5
3
International journal of Indian culture and business management
3
International journal of contemporary hospitality management
3
Journal of global fashion marketing : JGfM
3
Journal of hospitality and tourism insights
3
Journal of strategic marketing
3
New developments and approaches in consumer behavior research
3
Psychology & marketing
3
SpringerLink / Bücher
3
Working paper series / University of Zurich, Department of Economics
3
Australasian marketing journal
2
Beiträge zur ganzheitlichen Wirtschafts- und Gesellschaftslehre
2
Business ethics, the environment & responsibility
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
2
Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Jain, Sheetal
;
Rathi, Rubal
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 973-987
Persistent link: https://www.econbiz.de/10014334388
Saved in:
3
New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.
;
Kang, Jiyun
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
Saved in:
4
We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
5
The two components of a fair price : social and personal
Maxwell, Sarah
;
Comer, Lucette
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 375-380
Persistent link: https://www.econbiz.de/10008658560
Saved in:
6
The identification of social norms of price discrimination on the internet
Maxwell, Sarah
;
Garbarino, Ellen
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->