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Advertising effects
6
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Chumpitaz Caceres, Rubén
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Journal of advertising research
Journal of nonprofit & public sector marketing
70
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Journal of social marketing : JSOCM
33
Health marketing quarterly
32
Journal of marketing for higher education
30
Journal of marketing management : MM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of philanthropy and marketing
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of marketing
8
Marketing theory
8
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
Shocking people into action : does it still work? An empirical analysis of emotional appeals in charity advertising
Cockrill, Antje
;
Parsonage, Isobel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 401-413
Persistent link: https://www.econbiz.de/10011628616
Saved in:
2
Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Saved in:
3
Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie
;
Miller, Leonie
;
Stirling, Joanna
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10011628659
Saved in:
4
A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam
;
Viedma del Jesus, Maria Isabel
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
Saved in:
5
Stop the music!
Sheehan, Brian
;
Tsao, James
;
Pokrywczynski, James
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10009663642
Saved in:
6
The power of Citizen-group public-policy advertising : messages don’t need third-party validation to increase salience among pockets of voters
Bergan, Daniel
;
Risner, Genevieve
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 405-420
Persistent link: https://www.econbiz.de/10009710183
Saved in:
7
The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen
;
Comello, Maria Leonora G.
;
Stanley, …
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
Saved in:
8
Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity
Hota, Monali
;
Chumpitaz Caceres, Rubén
;
Cousin, Antoine
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008857198
Saved in:
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