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Social marketing
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Andreasen, Alan R.
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Kotler, Philip
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Lee, Nancy R.
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USB Cologne (EcoSocSci)
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1
Social marketing : influencing behaviors for good
Kotler, Philip
;
Lee, Nancy R.
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004899671
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Social marketing in the 21st century
Andreasen, Alan R.
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2006
Persistent link: https://www.econbiz.de/10004861453
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