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isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Social Marketing
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social marketing
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Kemp, Elyria
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of nonprofit & public sector marketing
70
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Journal of social marketing : JSOCM
33
Health marketing quarterly
32
Journal of marketing for higher education
30
Journal of marketing management : MM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of philanthropy and marketing
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Marketing theory
8
Journal of consumer behaviour : an international research review
7
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1
The stigma of mental illness : using segmentation for social change
Yeh, Marie A.
;
Jewell, Robert D.
;
Thomas, Veronica L.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011690546
Saved in:
2
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
3
Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications
Hogan, Stephen P.
;
Perks, Keith J.
;
Russell-Bennett, Rebekah
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10010373761
Saved in:
4
Designing social interventions to improve newcomer adjustment : insights from the Indian sex worker community
Umashankar, Nita
;
Srinivasan, Raji
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 271-285
Persistent link: https://www.econbiz.de/10010228552
Saved in:
5
Targeting social messages with emotions of change : the call for optimism
Peter, Paula C.
;
Honea, Heather
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 269-283
Persistent link: https://www.econbiz.de/10009679202
Saved in:
6
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
7
Promoting multiple policies to the public : the difficulties of simultaneously promoting war and foreign humanitarian aid
Finnel, Stephanie
;
Reed, Americus, II
;
Aquino, Karl
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 246-263
Persistent link: https://www.econbiz.de/10009404938
Saved in:
8
From right to responsibility : sustainable change in water consumption
Phipps, Marcus
;
Brace-Govan, Jan
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10009405007
Saved in:
9
Expressions of gratitude in disaster management : an economic, social marketing, and public policy perspective on post-Katrina campaigns
Raggio, Randle D.
;
Folse, Judith Anne Garretson
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 168-174
Persistent link: https://www.econbiz.de/10009405020
Saved in:
10
Resistance and risk : examining the effects of message cues in encouraging end-of-life planning
Kemp, Elyria
;
Kopp, Steven W.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 100-109
Persistent link: https://www.econbiz.de/10009234735
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11
Navigating the central tensions in research on at-risk consumers : challenges and opportunities
Pechmann, Cornelia Connie
;
Moore, Elizabeth S.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10009234750
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12
The unintended consequences of using "posers" in nonprofit public service announcements and proposed self-regulatory disclosure solutions
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10008759844
Saved in:
13
Beyond poverty : social justice in a global marketplace
Scott, Linda
;
Williams, Jerome D.
;
Baker, Stacey Menzel
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 39-46
Persistent link: https://www.econbiz.de/10009234915
Saved in:
14
A retrospective on the field of marketing and public policy
In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
1
,
pp. 126-146
Persistent link: https://www.econbiz.de/10001222532
Saved in:
15
Special issue on international issues in law and public policy
In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
1
,
pp. 1-125
Persistent link: https://www.econbiz.de/10001222538
Saved in:
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