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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Agricultural and resource economics review : ARER"
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Local brand entry and incumbent variety response : evidence from the ice cream market
Xiao, Dong
;
Klaiber, H. Allen
- In:
Agricultural and resource economics review : ARER
50
(
2021
)
2
,
pp. 296-314
Persistent link: https://www.econbiz.de/10012615934
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2
Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey
Kumar, V.
;
Bhaskaran, Vikram
;
Mirchandani, Rohan
;
Shah, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009736695
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