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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey
Kumar, V.
;
Bhaskaran, Vikram
;
Mirchandani, Rohan
;
Shah, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009736695
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