//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Spielwaren"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Anthropologie
3
Anthropology
3
Spielwaren
3
Toys
3
Beziehungsmarketing
2
Emotion
2
Relationship marketing
2
Advertising effects
1
Animals
1
Brand image
1
Haustiere
1
Literatur
1
Literature
1
Markenimage
1
Organisationstheorie
1
Organization theory
1
Pets
1
Tiere
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Cayla, Juliien
1
Hodgson, Julia
1
Hosany, Sameer
1
Khogeer, Yusra
1
Lee, Wai-yee
1
Martin, Drew
1
Patterson, Anthony
1
Prayag, Girish
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Arbeitspapiere zur Logistik
2
Discussion paper series / IZA
2
Información comercial española : ICE : revista de economía
2
Journal of business venturing
2
Overseas business reports : OBR
2
The journal of consumer marketing
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN business case studies series
1
Aktuelle Informationen aus Schweden
1
Applied economics
1
Autrement / Série Mutations
1
Bayern in Zahlen : Fachzeitschrift für Statistik
1
Berichte zur Konjunktur - Jahreswende 1989/90
1
Business history review
1
Challenges in the management of new technologies
1
Cmnd.
1
Collana uomini & idee
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Das Spielzeug, Europa Journal für Spielzeug, Christbaumschmuck, Fest- und Scherzartikel, Jg 50.1960:6
1
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
1
Document / Organisation for Economic Co-operation and Development
1
Dokumentation / Designforum Nürnberg e. V.
1
EUI working paper / LAW
1
Economic series / Science Council of Japan, Division of Economics & Commerce
1
Economics / Discussion papers : the open-access, open-assessment e-journal
1
Economics / Journal articles : the open-access, open-assessment journal
1
Economics Discussion Paper
1
Economics Discussion Papers
1
Economics: The Open-Access, Open-Assessment E-Journal
1
European Parliament - Study
1
Financial analysts' journal : FAJ
1
Frameworks and cases on evolutional supply chain
1
IPCS papers
1
IZA Discussion Papers
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
Industry digest
1
International management : cross-boundary challenges
1
JMM : the international journal on media management
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
Saved in:
2
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
3
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->