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~person:"Borghini, Stefania"
~person:"Lettl, Christopher"
~type:"article"
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Spielwarenbranche
4
Toy industry
4
Denmark
2
Dänemark
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New product development
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Produktentwicklung
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The LEGO Group
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Borghini, Stefania
Lettl, Christopher
Amsinck, Henrik
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Bapuji, Hari
2
Diamond, Nina
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Elsbach, Kimberly D.
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Flynn, Barbara Bechler
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Forecasting the commercial attractiveness of user-generated designs using online data : an empirical study within the LEGO user community
Jensen, Morten Berg
;
Hienerth, Christoph
;
Lettl, Christopher
- In:
The journal of product innovation management : an …
31
(
2014
),
pp. 75-93
Persistent link: https://www.econbiz.de/10010437221
Saved in:
2
Synergies among producer firms, lead users, and user communities : the case of the LEGO producer-user ecosystem
Hienerth, Christoph
;
Lettl, Christopher
;
Keinz, Peter
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 848-866
Persistent link: https://www.econbiz.de/10010375864
Saved in:
3
Spanning organizational boundaries to manage creative processes : the case of the LEGO Group
Andersen, Poul Houman
;
Kragh, Hanne
;
Lettl, Christopher
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009734078
Saved in:
4
Allomother as image and essence : animating the American girl brand
Sherry, John F.
;
Borghini, Stefania
;
McGrath, Mary Ann
; …
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 137-149)
.
2009
Persistent link: https://www.econbiz.de/10003787520
Saved in:
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