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subject:"Brand management"
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Brand management
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spirits
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Delves, Stuart
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Strategic Direction
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Great brand stories
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International journal of entrepreneurship and small business
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How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston
;
Lakner, Zoltán
;
Unger-Plasek, Brigitta
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
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2
A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
In:
Strategic Direction
28
(
2011
)
1
Persistent link: https://www.econbiz.de/10015011788
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3
A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
In:
Strategic Direction
28
(
2011
)
1
Persistent link: https://www.econbiz.de/10015011795
Saved in:
4
Branding : a Caribbean perspective on rum manufacturing competitiveness
Pounder, Paul
- In:
International journal of entrepreneurship and small business
9
(
2010
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10003960672
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5
Creative fire : the story of Scotland's greatest export
Delves, Stuart
-
2007
Persistent link: https://www.econbiz.de/10003233161
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