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Sponsoring
23
Sponsorship
23
Sportmarketing
22
Sports marketing
22
Sport
14
Sports
14
Consumer behaviour
10
Konsumentenverhalten
10
Professional sports
10
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Sport sponsorship
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Sport management review
International journal of sports marketing & sponsorship
55
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
SpringerLink / Bücher
19
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of sport finance
11
Springer eBook Collection
11
Journal of marketing communications
10
Research
10
The journal of business & industrial marketing
10
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
6
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
Sport, Business and Management : an international journal ; SBM
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
KulturKommerz
5
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ECONIS (ZBW)
23
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1
Investigating sport league sponsor retention : results from a semi-parametric hazard model
Jensen, Jonathan A.
;
Head, David
;
Monroe, Olivia
; …
- In:
Sport management review
25
(
2022
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10013426152
Saved in:
2
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products : the case of FC Barcelona members
Palau i Saumell, Ramon
;
Matute, Jorge
;
Coll, Santiago Forgas
- In:
Sport management review
25
(
2022
)
5
,
pp. 791-819
Persistent link: https://www.econbiz.de/10014277027
Saved in:
3
Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Saved in:
4
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee
;
Taylor, Tracy
;
Adair, Daryl
- In:
Sport management review
23
(
2020
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10012421839
Saved in:
5
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee
;
Taylor, Tracy
;
Adair, Daryl
- In:
Sport management review
23
(
2020
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10012421840
Saved in:
6
Leveraging spectator emotion : a review and conceptual framework for marketing health behaviors in elite sports
Teal, Renee
;
Roberts, Michele
;
Harrigan, Paul
;
Clarkson, Jo
- In:
Sport management review
23
(
2020
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10012295137
Saved in:
7
Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans
Casper, Jonathan M.
;
McCullough, Brian P.
;
Pfahl, Michael E.
- In:
Sport management review
23
(
2020
)
2
,
pp. 348-360
Persistent link: https://www.econbiz.de/10012295150
Saved in:
8
Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
Saved in:
9
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
10
Fast food, fizz, and funding : balancing the scales of regional sport organisation sponsorship
Batty, Rachel J.
;
Gee, Sarah
- In:
Sport management review
22
(
2019
)
1
,
pp. 167-179
Persistent link: https://www.econbiz.de/10012099363
Saved in:
11
Sponsor-event congruence effects : the moderating role of sport involvement and mediating role of sponsor attitudes
Koo, Jakeun
;
Lee, Younghan
- In:
Sport management review
22
(
2019
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10012013991
Saved in:
12
Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu
;
Hautbois, Christopher
;
Desbordes, Michel
- In:
Sport management review
20
(
2017
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
Saved in:
13
Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas
;
Benkenstein, Martin
;
Uhrich, Sebastian
- In:
Sport management review
19
(
2016
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
Saved in:
14
Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine
;
Fakhar, Ahlam
;
Elouazzani, Zineb
- In:
Sport management review
19
(
2016
)
3
,
pp. 293-305
Persistent link: https://www.econbiz.de/10011598942
Saved in:
15
Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
Saved in:
16
"Game, Set, Match" : an exploration of congruence in Australian disability sport sponsorship
Macdougall, Hannah K.
;
Nguyen, Sheila N.
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010257206
Saved in:
17
Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry
- In:
Sport management review
17
(
2014
)
3
,
pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Saved in:
18
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
19
Action sports athletes as entrepreneurs : female professional wakeboarders, sponsorship, and branding
Parris, Denise L.
;
Troilo, Michael L.
;
Bouchet, Adrien
; …
- In:
Sport management review
17
(
2014
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10010425609
Saved in:
20
In support of sport : examining the relationship between community sport organizations and sponsors
Misener, Katie
;
Doherty, Alison
- In:
Sport management review
17
(
2014
)
4
,
pp. 493-506
Persistent link: https://www.econbiz.de/10010425618
Saved in:
21
Leveraging sponsorship : the activation ratio
O'Reilly, Norm
;
Horning, Denyse Lafrance
- In:
Sport management review
16
(
2013
)
4
,
pp. 424-437
Persistent link: https://www.econbiz.de/10010239254
Saved in:
22
The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne
;
Tyler, B. David
- In:
Sport management review
14
(
2011
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
Saved in:
23
Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework
Chen, Kenneth K.
;
Zhang, James J.
- In:
Sport management review
14
(
2011
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009160478
Saved in:
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