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Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
2
Intellectual property law and public sponsorship of R&D in a Schumpeterian growth model with fundamental and applied R&D
Gray, Elie
- In:
Revue d'économie politique
128
(
2018
)
5
,
pp. 807-848
Persistent link: https://www.econbiz.de/10012266621
Saved in:
3
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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