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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research"
~person:"Jensen, Jonathan A."
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resource-based view
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Jensen, Jonathan A.
Cornwell, T. Bettina
6
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Journal of sport management : the official journal of the North American Society of Sport Management
Research
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of advertising research
2
The journal of business & industrial marketing
2
Business horizons
1
International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
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Sport management review
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ECONIS (ZBW)
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Sponsorship and the resource-based view of the firm : effects on the acquisition of resources, demand, the recruitment of human capital, and organizational performance
Jensen, Jonathan A.
;
Wakefield, Lane
;
Walkup, Brian
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 73-87
Persistent link: https://www.econbiz.de/10014246171
Saved in:
2
Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
Saved in:
3
Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Cobbs, Joe
;
Tyler, B. David
;
Jensen, Jonathan A.
;
Chan, …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011669269
Saved in:
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